I have this laminated and stuck to my whiteboard, right next to my computer:
It comes from the Four Percent and can be applied to many aspects of life, not just online business.
But rather than try to explain all the attributes myself, here’s a video of Vick going through them all and explaining them far better than I ever could (If you’ve got the time, I really recommend watching it):
P.S. – Any questions just let me know – firstname.lastname@example.org