If you have a plant and don’t water it, then it’s going to die.
Well the same can be said with your sales funnel.
If you’re not constantly getting in new leads (water) then your funnel (plant) is going to die.
There are, of course, lots of platforms to get new leads from but not all are created equal.
For example, if your only source of traffic was Facebook, then the only way to get new leads is to send out friend requests.
Facebook won’t send your posts viral, they only show to your friends only.
And on top of that, your new posts will typically only be pushed out to your friends for a day or two. Then they die.
(Not talking about Reels here)
But let’s look at another platform.
Take YouTube for example.
Create new videos on YouTube and they can get new leads for years.
People can do searches on the platform and find your videos.
The more you have, the more views you get and the more leads you will also have.
The moral here is; choose wisely where you create your funnel-feeding assets.
Ideally, you want to be gaining new leads without having to create new content every single day.
Go hard for 60-90 days and create as many pieces of content as you can, then you’ll be amazed at the results when the compound effect kicks in.
Lead generating assets are essential, just be smart about the ones you use.